Topgolf | Come Play Around

Topgolf tapped Anomaly to overhaul its marketing and advertising strategy. They wanted a trusted partner to help bring this vision to life: disrupting the game of golf without pissing off those who love golf.

Naturally, the campaign was born: It’s Golf. It’s Not Golf. It’s Topgolf.

It’s simply a different brand of golf, where novices and pros can have fun together.

We churned out a massive 360 campaign in record time - tv, print, OOH, social, activations, merchandise, and then some.

We’ve got a long-form, :60, :30, :15, several socials, and thousands of stills.

The best way to bring this to life was a mixed-media approach after we saw how fun the stills were. Our :15s and shorter content were made up of stills only.

The campaign featured a ton of friends of the brand, including ScHoolboy Q, Annika Sörenstam, Erin Andrews, Charissa Thompson, and Kelly Stafford.