When Dunkin’ decided to tap into their dark-side. They reached out to Anomaly to help them launch their new black coffee, Midnight.

We worked with Schrom Studios and Squad47 to break the traditional Dunkin’ style and used shadows and darker tones to introduce this new dark-roast coffee.

To support the digital spot, we also created OOH, social, banners, and radio assets to spotlight Dunkin’ Midnight for the winter season.

Along with the release of Dunkin’ Midnight, we also introduced a few new menu items like the Bacon Avocado Tomato sandwich and the Brown Butter Toffee Latte.